Generation Like
Generation Like
| 18 February 2014 (USA)
Generation Like Trailers

Thanks to social media, teens are able to directly interact with their culture -- celebrities, movies, brands -- in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web -- and exposes the game of cat-and-mouse that corporations are playing with them.

Reviews
Interesteg

What makes it different from others?

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Konterr

Brilliant and touching

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Teddie Blake

The movie turns out to be a little better than the average. Starting from a romantic formula often seen in the cinema, it ends in the most predictable (and somewhat bland) way.

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Hayleigh Joseph

This is ultimately a movie about the very bad things that can happen when we don't address our unease, when we just try to brush it off, whether that's to fit in or to preserve our self-image.

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Mr-Fusion

At face value, 'Generation Like' didn't hold any surprises. Pretty much everyone knows that the Internet, in its current form, is all about likes, clicks, what-have-you. I mean, that's common knowledge. But digging a little deeper, that's where things get scary. The primary focus here is this: it's not the technology, but what companies are doing to kids *through* technology. Specifically, marketing. The younger age group knows that the goal with social media is to be your own media network, and it's a generation that is willing to do the work of the marketing department just for more likes. Selling out isn't selling out anymore, it's the brass ring. Sponsorship is the prize. It's a new (terrifying) spin on conformity.7/10

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