not as good as all the hype

Excellent and certainly provocative... If nothing else, the film is a real conversation starter.

If you're interested in the topic at hand, you should just watch it and judge yourself because the reviews have gone very biased by people that didn't even watch it and just hate (or love) the creator. I liked it, it was well written, narrated, and directed and it was about a topic that interests me.

It is neither dumb nor smart enough to be fun, and spends way too much time with its boring human characters.

This is quite a creative little film, but it doesn't really go anywhere, At eight minutes long it has just four scenes; the first shows a small boy and his mother entering a toyshop where an attentive shopkeeper shows the excited boy a variety of toys. This scene seems to go on forever, and is unfortunately marred by the fact that the boy stares directly at the screen as if the director is issuing an instruction to him. Then, when mother and son leave the shop, people can be seen peeping from neighbouring shop doorways. The following scene shows the boy being put to bed and we are immediately shown the dream he has about all the toys his mother has bought for him. It has to be said that this kid seems to have some kind of anger management issues judging by the things the residents of Toyland get up to in his dream. Golliwogs and bears wrestle on the floor, dolls are run over by buses, other dolls are sat on by a horse while one unfortunate chap is pecked by a goose in the most painful area imaginable .This is a pretty good example of a filmmaker mastering a process (stop-motion) and then putting it to use into a film without giving any real thought as to how to make the best use of the process.